- A niche is a specific type of target or type of person with specific goals and objectives. For example Target Client. In coaching, this is one area but may not be specific enough. (Think General Practitioner)
- A micro-niche is narrowing down the specific criteria with much more detail by pinpointing the unique needs of the target client or service. As a coach, the more your drill down to synthesize who your client avatar is going to be, the easier it will be to focus on the needs, wants, pains, and offering solutions. (Think Cardiologist)
Types of Niches – there are over 101+ areas a coach can specialize in for almost every kind of situation, goal, or challenge.
Common Coaching Niches:
- Anxiety & Depression
- Weight Loss
This is not an exhaustive list but it will give you an idea of some areas to choose from.
In addition, 2020 coaching has become more of a “necessity” than a “luxury” This is the ultimate time to become a life coach!